FeatureWish vs Frill: unlimited feedback vs 50 ideas for $25
Frill is one of the best-designed feedback tools around. It's also $25/month for 50 ideas. Here's the honest breakdown — including where Frill's polish genuinely wins.
Pricing & features last reviewed July 2026.
Frill deserves its reputation: it’s probably the best-looking feedback tool in the category, with widgets so polished they feel native to the product embedding them. If design is your first filter, Frill will be on your shortlist — and it should be.
But the pricing model has a shape worth understanding before you commit: there’s no free plan, the $25/month Startup tier caps you at 50 ideas, and removing Frill’s branding is a $100/month add-on. Ideas are the one thing you least want capped — every idea over the limit is a customer you asked for feedback and then had to budget for.
Here’s the honest comparison.
The short version
| FeatureWish | Frill | |
|---|---|---|
| Free plan | Yes, forever | No — 14-day trial |
| Cheapest paid plan | $20/mo (Pro) | $25/mo (Startup) |
| Ideas / posts | Unlimited, free | 50 on Startup; unlimited from $49/mo |
| Tracked users | Unlimited | Unlimited |
| Team members | Unlimited | Unlimited |
| Feedback boards | 3 free, 10 per workspace on Pro | Yes |
| Public roadmap | Free | Yes |
| Changelog / announcements | Free | Yes |
| Embeddable widget | Free (script + iframe, themeable) | Yes (excellent) |
| Duplicate detection | Yes, free (as you type) | Yes |
| Surveys | — | Yes (1 on Startup; add-on) |
| Translations / multi-language | — | Yes |
| White-label / remove branding | $20/mo (Pro) | $100/mo add-on (included at $149/mo) |
| Custom CSS | $20/mo (Pro) | Yes |
| Vote integrity (verified voting, abuse signals) | Yes | — |
| MCP server (AI agents) | $20/mo flat (Pro) | Not shipped (open request on their board) |
Frill facts reflect their public plans at the time of writing (July 2026): no free tier; Startup at $25/mo (50 ideas, 1 survey), Business at $49/mo (unlimited ideas, 3 surveys), Growth at $149/mo (privacy, surveys, and white-labeling included), and Enterprise from $349. Privacy, Surveys, and White Labeling are otherwise paid add-ons ($25/$25/$100 per month). All plans include unlimited teammates and tracked users. Check frill.co/pricing for current numbers before you decide.
The 50-idea cap is the wrong thing to meter
Frill gets a lot right that other tools get wrong: unlimited teammates and unlimited tracked users on every plan. No reach tax, no seat rationing. Genuinely good.
What it meters instead is ideas — and that’s the metric most directly opposed to the point of the tool. A feedback board exists to accumulate ideas. On the $25/month Startup plan you have room for 50; a modestly active board crosses that in its first months, and then you’re choosing between archiving customer feedback and doubling your bill to $49. The board working as intended is what pushes you up a tier.
FeatureWish doesn’t meter ideas, votes, users, or teammates on any plan, including the free one. The free plan’s only cap is three boards — a limit you control, not one your customers push you over.
The white-label math
If you want the board to look like yours — no vendor branding — the two tools are far apart:
- Frill: white-labeling is a $100/month add-on on Startup and Business, or included on Growth at $149/month.
- FeatureWish: branding removal is part of the flat $20/month Pro plan, along with custom CSS for the portal, GitHub and Linear integrations, and the MCP server.
That’s not a rounding difference; over a year it’s the gap between $180 and $1,500+ for the same outcome.
What you get with FeatureWish
- The whole loop, free forever. Boards, voting, threaded comments, a public roadmap driven by post status, a changelog, and embeddable widgets — with unlimited posts, voters, and teammates. Not a trial.
- Duplicate suggestions as users type. Before a duplicate is posted, FeatureWish surfaces similar existing requests so the visitor upvotes instead — the board stays clean without manual merging (though merge exists too, and it moves votes and comments to the canonical post).
- Embeds that don’t lose your voters. Widgets are third-party iframes, and Safari and Firefox partition or evict third-party storage — on most tools the same visitor silently becomes a new anonymous voter every session. FeatureWish’s embed script keeps a durable token in your page’s own first-party storage and hands it to the iframe, so identity survives.
- Vote integrity built in. Salted IP-hash abuse signals on every vote, plus an opt-in high-integrity mode per board that requires voters to verify their email — for when one popular request starts drawing suspicious traffic.
- A public portal that works for SEO. Server-rendered board, roadmap, and changelog pages with real titles, descriptions, and canonicals, plus a sitemap — crawlable by Google, legible to AI assistants.
- Slack notifications, free. New posts and status changes in your channel on the free plan.
What about AI agents and MCP?
If you build with Claude, Codex, Cursor, or another AI agent, your feedback tool should be readable by it — an agent that can see requests, vote counts, and comment threads can help decide what to build, not just how.
At the time of writing, Frill doesn’t ship an MCP server — fittingly, it exists as an open request on Frill’s own feedback board. Their API could back a custom integration if you build one yourself.
FeatureWish’s MCP server is built in and part of the flat $20/month Pro plan: seven scoped tools — list boards and posts, read a request with its full comment thread, pull the roadmap and changelog, file a post, update a status (which emails the voters) — behind one revocable token. Setup is one URL in Claude Code, Claude Desktop, Codex CLI, or Cursor; see the MCP server page for the snippets and FeatureWish for AI agents for the workflows it unlocks.
Where Frill is the better choice
Genuinely:
- Design and widget polish. Frill’s UI and embeddable widgets are the best in the category, full stop. If your product is design-led and the feedback surface has to feel indistinguishable from your own app, Frill’s craft is a real differentiator.
- Surveys. Frill has a surveys module (one included on Startup, more on higher tiers). FeatureWish doesn’t do surveys — it’s boards, roadmap, and changelog.
- Translations. Frill supports multi-language boards. If your user base isn’t primarily English-speaking, that matters and FeatureWish doesn’t have it.
- Unlimited ideas at $49 with a mature product. If the idea cap is your only objection and $49/month is fine, Frill Business is a solid, proven tool.
Switching is low-risk
Boards, ideas, votes, comments, statuses, roadmap, announcements — the concepts map one-to-one. And because FeatureWish’s free plan is the actual product, you can run both side by side and let real usage decide, with no trial deadline forcing the call.
Bottom line
Frill is the design benchmark of this category, and its unlimited-teammates, unlimited-users stance is the right one. But there’s no free plan, ideas are capped at 50 on the entry tier, and a white-label board costs $100+/month. FeatureWish gives you unlimited ideas, voters, and teammates free forever — and the $20/month Pro plan covers branding removal, custom CSS, GitHub/Linear, and an MCP server.
If you don’t need surveys or translations, try the free board first — no card, no idea counter.